For the longest time, women haven’t had the choice to do as they please. But that isn’t how it is any more. Today, it is the woman who decides what a woman can do, and what she cannot. As it turns out, there is very little she cannot do.
She can choose to be a homemaker, or a CEO, or both. She can choose to ride solo to the Himalayas, or stay single. She can choose to step over lines other people from other ages drew for her. She can decide to ignore outdated prejudices and she can shape her own future.
This is a freedom movement that began before India’s independence and is still gathering strength. Palam Silks wishes to be part of this movement, and to celebrate the victories achieved so far.
As part of its Deepavali and festive season portfolio, Palam presents four new collections that are tributes to women’s growing power of choice.
“Each of our Deepavali and festive season collections is unique in its own way,” says Jeyasree Ravi of Palam Silks. “And every saree in our new portfolio makes a loud and clear statement. It is designed for today’s woman; she knows what she likes, and she knows how to get it too.”
The corporate collection
Made of lightweight, wrinkle-free, subtly shaded silk, these Kanchivarams are as much at home in a boardroom as a wedding reception. Because women wish to choose not just their careers, but also the way they dress for them. Price ranges between 7,000 to 25,000
The Magna collection
With big, bold bhuttas, these Kanchivarams make a beautifully loud and clear statement, with magnified motifs and vibrant colours that burst on to the scene. Because women choose not to blend with the background. Price ranges between 15,000 to 24,000
The Spectra collection
Pure Kanchivaram silk, intricately interwoven with silk yarn that is dipped in brilliantly colourful dyes. Each saree is a masterpiece, with dozens of hours of painstaking, expert craft needed to achieve the dreamlike, shimmering colours. It’s what women wear when they decide to look stunning. Price ranges between 12,000 to 20,000
The Vista collectionThis is fine art you can wear. Stunning landscapes and scenes from nature are woven with magical skill into the borders of authentic Kanchivarams. Paintings are not always made with a paint brush. Price ranges between 10,000 to 22,000
These 4 collections are available in all 3 stores in Chennai at Pondybazaar, Luz church road ( Mylapore ) and Anna nagar 2ndAvenue. Contact at 9282-444444 for more details.